Yesterday, in the second part of our Big Rock Content Marketing series, we discussed how you can attract strangers into visitors to your website with Social Media Marketing. Today, we will be sharing yet another great way that can help you attract strangers into visitors — start a BLOG.

Consumers in today’s digital age have become smarter, and it stretches the decision buying process longer than ever. Having a blog on your website has become essential to maintaining an online presence and to standing out from your competitors. Furthermore, SMEs and micro SMEs benefits the most on this strategy because it is an inexpensive means for them to drive traffic to their site. Attracting and nurturing new lead enhances their inbound marketing efforts to a whole new level.

Benefits of having a business blog

If it is not obvious let, let’s explore the benefits of blogging for your business.

1. Boost Your Search Engine Optimization (SEO)
   Search engines love valuable content and they will reward you for it, and so it safe to say that having a blog is a great way to increase your search engine rankings. When you produce high quality and fresh content using relevant keywords, you get to meet the needs of online searchers and increase your search engine ranking visibility. Your search engine optimization efforts are supplemented and your audience find support in your content. It’s a win-win situation!
2. Establish Your Business as an Industry Leader
   Having a blog gives your company a voice. It’s also a great place to let your brand’s personality shine and show people what you are all about. When you blog, you are also building trust and establishing yourself within your industry by providing high quality and valuable expert information. Overtime, when you publish regular blog posts that are helpful and informative, it paves your way to becoming the “go to” resource in your area of expertise.
3. Provides a Channel of Communication with Customers
   When you blog, you are providing valuable and informative content to your audience. This will encourage them to visit your site continuously. You can also communicate with them by asking them questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. This does not only help foster valuable relationships with your audience, it also helps build strong customer loyalty and trust.
4. Increase Website Traffic and Generate Leads
   Having a blog gives people a reason to regularly visit your website, especially if you post often and you deliver high quality content that is informative and entertaining. This also means you get to increase your web traffic rate, which would subsequently lead to the increase of leads and conversions.

Best Practices in Blogging

Just started blogging for your business and still aren’t sure on how to begin? Let us give you a quick and easy guide on the optimal length for blog updates:

• Research
  Make sure it is something that will interest and benefit your readers. If in doubt, follow WIIFM (What’s In It for Me?) as your guiding principle.
• Blog Headlines
  As much as possible, keep it less — maximum of 6 words if you can. Rather than worrying about the length, focus on making every word count
• Blog Posts
  Effective blog posts are written with a minimum of 450 words. Create rich and valuable content that will be useful for your readers. Also, avoid keyword stuffing!

Still unsure on how to start a blog for your business? Need help in creating innovative and thoughtful content for your business blog? We can help you strategize your content to attract your potential customers. At Skubbs, our team of dedicated SEO specialists and content writers will be able to deliver the best results for your business. Contact us today at [email protected] to get started.

Here’s the article in video format: