One of the most challenging problems that small business owners faced when they have a new business website is to drive people to their website and gain visibility. So how can they transform and boost their online presence without spending any high costs on marketing and advertising?

Incorporate a blog to your website

A great solution to get prospect customers to your website is by starting a blog. Blogging is an influential, powerful and cost-effective tool and it is one of the main factors that drives traffic on the internet. The key in creating a successful blog is to curate and create high quality, entertaining and insightful information that would be helpful for your readers.

Reasons for having a blog

Here are 3 great reasons why you should start a blog:

1. Drive Traffic And Convert Them Into Leads

The goal for all websites is to attract more visitors. When you gain more online traffic, you can then convert them into leads and later on if not soon, convert them into sales. Having a blog on your website creates a platform for you to attract visitors and increase your visibility discovered when someone shares your blog article on their social network – this also helps to expose your business to a new audience that may know you yet.

2. Improve Your SEO Rankings

Having a blog can also help to increase your search engine rankings on search engine platforms. This is because whenever you create fresh and meaningful blog content that meets the needs of online searchers, search engines like Google, Yahoo! and Bing reward you by increasing your search engine rankings and online visibility.

3. Create An Online Community

When you create high quality, valuable and useful information to your readers on your blog, you are also strongly establishing yourself as an expert in your field. Having a blog also provides you a channel of communication with your readers and potential customers and this ultimately leads to increase sales conversions and brand presence. You can then turn your blogs into a material that you can send out eDM (electronic Direct Marketing) or most commonly known as email marketing in a form of newsletter so they can catch up on your latest posts and even forward and share it to those they knew the content will be of great use. Have you already integrated a newsletter subscription to your website? If not, we’re here to help!

Creating a business blog takes a lot of time, patience and dedication. But once you get started, you will be able to reap all your results and benefits! Do you need professional help with your website’s blog or are you looking to start one but not sure where to begin? Our dedicated and experienced Digital Marketing Team at Skubbs is here is to help you. Speak to us at [email protected].