Having a newsletter for your business is a great tool to implement in your Digital Marketing strategy if you want to engage with your customers and turn them into promoters of your brand. So what is another online marketing strategy that can turn your customers into happy advocates of your brand?
The classic, yet the best marketing your brand need to ace is “Word of Mouth”. This type of marketing does not need the expertise of a marketing professional, but only needs happy and satisfying customer experience. Only when your existing customers start to speak about how great your brand, product, or services is when you actually, successfully turned them into loyal brand advocates.
As the brand, your goal is to make sure you won’t stay quiet about making your customers happy. The best way to evangelize about your happy customers and their happy experience with you is through Social Media. It will not only promote your business, it can also increase your follower base.
With the right strategy and approach, you can efficiently maximize your online marketing efforts and create valuable opportunities for your brand.
How do you actually keep them as customers and turn them into loyal brand advocates?
- Define your audience
Firstly, you need to define your audience. The best way to effectively engage with your customers is to have a clear understanding of who they are, and what drives them. The more you know about them, the better equipped you are to create a strong and result-oriented customer engagement strategy.
- Develop a digital presence
To create a compelling online presence, you need to post regularly on your social media channels and include images that are visually appealing and relevant to your brand. A great way to do this is to analyze and look into the trends of your posts. What are the ones that receive the most engagement? Pulling out data and analyzing them will enable you to identify the type of posts that resonate you brand the most.
- Connect with your customers
The more a brand interacts with their followers on a more genuine and human level, the more likely their followers are to engage. When you have more followers engaged with your brand, the more likely they are to advocate on your behalf. When engaging with your followers, show them that you value their views and opinions. People participate in online conversations because they value interpersonal connections so remember to create valuable and engaging content and respond back into your social media interactions so you can foster a strong connection with your followers.
- Make them feel special
People tend to like when a brand acknowledges their social media post, so long as it is a relevant response. By reaching out to them individually, you are showing them that they are worthy of personalised attention. You can leverage the best user-generated content from your followers by asking them if you could use their videos or photos so you can share their content across your social channels…. And who doesn’t like that anyway?
- Encourage your customers to post testimonials
When you provide your customers with great service, you can gently asked them to post a testimonial on your social media channels. Testimonials can come in the form of reviews or even just a Facebook Like or a Follow on Instagram. Your customers’ association with your brand on social media will expose you to all their social network connections – and potentially garner you more prospects to your business.
Having a strong and active Social Media presence is fundamental for all businesses to amplify their online presence and stand out against their competitors. At Skubbs, our team of Social Media Marketing experts will be able to strategise and plan the most effective and results-oriented plan that is sure to increase your social media channels’ likes, engagements and conversion rates. Talk to us today at [email protected] to find out more on what we can do your business!
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