In today’s digital landscape, having a website is not enough to get your voice heard unless you have an effective SEO strategy. Well, we all know how vital and important SEO is for your website; so how are you optimizing your website’s online presence.
Although a quality meta description might not directly raise your website’s rankings, it plays an important role in attracting well-qualified traffic – and that’s ultimately what you want your website to achieve for your business, right?
To have your website on the front page of Google’s search engine results is a coveted SEO goal for every new business owners. Landing on the front page of Google helps to open many opportunities for potential leads and sales as 90% of customers would click at least once on the first page results.
Google confirmed a small update to its algorithm in September 27, 2018. This update is a further enhancement to its prior major update dubbed “the Medic update” which affected medical, clinics and health-care related websites.
The online platform serves as an equal ground for all businesses, regardless of its scale, to promote their products and services. Indeed, the digital age has allowed startup companies to be at par with their far more established competitors in terms of advertising and promotion. We’ve touched this topic a couple of times in our previous articles, but we’re saying it again—one of the key activities that a business owner can utilize is search engine optimization or SEO.