So yesterday you learnt what Remarketing is all about. Today we will be sharing on another powerful tool that can help you to close your leads into customers: introducing Retargeting.

What is Retargeting?
Retargeting is a form of online advertising that involves putting your ads in front of your website visitors who have already visited your website but then clicked away to visit other sites. With Retargeting, you can draw these customers back to your page or product so they can finish their purchase.

How does Retargeting works?
Retargeting is a cookie-based technology that uses simple Javascript code to anonymously “follow” your website visitors as they surf through the web. You first need to paste a piece of code into the HTML (usually the header of footer) of your website which allows you to advertise to the people who have ever visited your website. They will then be able to see your Retargeting ads when they visit other websites, such as Facebook and Youtube.

In other words, to put it simply:

Potential customer visits your website  Potential customer leaves your website without making any purchase of your product or service Potential customer continues surfing the web Your ad is then displayed on different web pages that potential customer visits The ad attracts the potential customer back to your site where he or she can then make their purchase  

Pretty cool right? This is why Retargeting is such an awesome tool to help you win back potential customers who visit your website without having you to take any action.

Facebook & Instagram Retargeting
The best thing about social media targeting is that pretty much everyone is using social media on a daily basis – which only means you get to target your ads to a HUGE audience pool.

With Facebook & Instagram Retargeting, you get to easily track who has visited your site and create a campaign with a customized audience of people who have visited your website. They can be used to promote products to people who have already visited your website, which probably means they are already interested in your business. All you need to do is just to upload your product catalog to Facebook or Instagram and set up the campaign once. It will then work continuously to find the right audience for each of your product and remind them of the items they viewed but didn’t purchase. Now, isn’t that awesome? Speaking of which… do follow us on Facebook and Instagram. Let’s get connected!

Whether you are a small business or a large corporation who is trying to sell a product or service, you definitely need to include Retargeting as part of your online marketing strategy. Do you need professional help with your Display Ads? Contact us today at [email protected] and let our team of Digital Marketing experts turn your potential customers into happy customers!

Psst! Don’t forget to join our online newsletter to get all the latest Digital Marketing scoop and exclusive promotions by subscribing below ↓