Formed in 1972 to help the Singapore Armed Forces (SAF) build camaraderie and morale among our nation’s NSmen, SAFRA has grown into a prominent organisation and go-to destination for all social, recreational, sports and educational facilities for NSmen and their families. With over 6 clubs located in the heartlands of Singapore, SAFRA offers a host of activities, value-added services and membership perks that meet the lifestyle needs of more than 350,000 SAFRA members.
With most of our daily online interaction occurs via mobile, it is no doubt that having a mobile app is essential for any organization no matter how small or big their businesses are. With the official SAFRA website being the main portal for their members, SAFRA wanted to create more customer value and grow their mobile presence by building a mobile app for their loyal community.
We were honoured and excited to be approached by SAFRA to help build their mobile app. We got to work closely with the SAFRA team and by the end, we got to deliver and build a savvy, engaging and interactive mobile app that that meets all their requirements and objectives.
With their new mobile app, SAFRA get to build strong customer loyalty and also increase their visibility to their community at all times. Now, with just a few swift clicks, SAFRA members can easily discover a world of SAFRA benefits right at their fingertips.