The key ingredient of a winning marketing strategy is identifying the specific target market of your campaign. Who are your prospect customers and what specific habits do they possess that might affect the way they behave towards your marketing efforts?
Today, it’s not simply enough to know about the demographics of your customers anymore. While information such as age, gender, etc. are still big of a help in developing your strategies, it can only get you so far. One of the most frustrating things that can happen while executing your brand’s marketing strategies is knowing that everything you have worked on so hard is not actually effective.
Do you want to know how you can develop a winning marketing strategy? Start off by defining your customers.
THE 2 MAIN TYPES OF BUYERS
Throughout the years of helping different brands craft their campaigns and reach their desired market, we learned from experience that there actually exists 2 main types of buyers out there. One is the Impulse Buyer and the other one is the Deliberate Buyer.
In this article, we will be discussing in detail everything you need to know about your impulse buyers and the strategies you need to take note of in effectively reaching out to them. Tune in on our next article if you want to know more about the Deliberate Buyer!
THE IMPULSE BUYER
Impulse buyers work with the concept of I SEE, I WANT, I BUY. They make decisions in a snap of a finger and most often than not, their actions are driven by emotions. You are more likely to convert these customers faster as compared to the deliberate ones.
HOW TO INCREASE YOUR REVENUE BY TARGETING IMPULSE BUYERS?
Any good online campaign molded to attract the impulse buyers is an integration of search engine optimization (SEO), search engine marketing (SEM), social media management (SMM), and social media ads (SMA). Here are some tips and tricks on how you can make the most out of all these marketing strategies.
TIP #1: Use the concept of FOMO.
Because impulse buyers’ actions are usually run by emotions, it will be a great tactic to use the concept of Fear of Missing Out. Create scarcity and urgency around your product or service by putting time and stock limit to your promotions. The fear of not being able to get a pair of boots for half the price or get a Buy 1, Take 1 massage coupon will trigger the impulse buyers to act upon right away.
TIP #2: Work on your website’s user experience.
The thing about impulse buyers is that they tend to look past logic when buying. Take some time to polish your website’s user experience The level of ease when it comes to navigating a site is a key to influencing the behaviour of an impulse buyer. Simplify the buying process, and of course, don’t forget to work on mobile responsiveness as well.
TIP #3: Strategically place call to action buttons.
Trigger impulse purchases by making it easy for the customer to buy your product or avail your service. Place a call-to-action button (e.g Buy Now) where the user can easily locate it and scatter it across different stages of the buying process.
A significant chunk of the overall consumer spending pie accounts to impulse purchases. Leverage on this by crafting surefire strategies that will effectively target your customers. If you need help in developing your online campaigns, us here at Skubbs are more than willing to help you out! Let our expert digital marketing specialists know how we can be of help by calling us at +65 67176668 or e-mail us your concerns at [email protected].
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