You have a quality site promoting your business and services. You are also gaining a lot of online traffic. Well that’s great! But are you able to convert your traffic into leads? You see, when you convert traffic into leads, you get to increase your conversion rates, generate more sales, and ultimately, increase your business revenue. Sounds great, right?
Now the question is, how can you achieve that? Here are some ways you can do to increase your chances of converting traffic into leads:
Having a landing page is one of the most effective ways to convert a visitor into a lead. Landing pages are designed to prompt visitors through various calls-to-actions that provide data in exchange for information. This can significantly increase your conversions.
Calls to Action (CTA)
Incorporating strong calls-to-action (CTA) allow your readers to know exactly what you want them to do next. Tools as small these buttons are powerful enough to make a great impact in your conversion success, so make sure that you make it valuable and persuasive at the same time. Also, you should take note that the placement of your CTA plays a huge part on the number of leads that will be generated from your site.
Using high quality, interesting, and persuasive content is the key to attract web traffic and conversion of leads. After all, our mantra is that content is king. Also, it is worthy to note that using the right keywords is another main factor for higher conversion.
Having customers’ reviews are extremely influential in helping people make decisions on purchasing your products. When users see real reviews from other customers who have already tried your brand, it’s easier for them to believe that you are a reliable and trustworthy business that they can count on. According to a study by Zendesk, 88% of respondents said their buying decisions were greatly influenced by positive and negative reviews.
We hope the above information has been helpful for your next steps in converting your website traffic into leads. If you are not fully confident in doing it on your own, why not leave it to the hands of professionals here at Skubbs? Our team of SEO experts is here to help you. Talk to us today at [email protected] to learn more about our SEO services.