Having a dynamic and powerful Landing Page on your website can help in converting more visitors into leads. Another awesome Digital Marketing tool that can help achieve similar results is Electronic Direct Mail (or more commonly known as an EDM).

An EDM is a powerful marketing technique which you can use for various different functions. Planning an EDM or email marketing strategy is one of the most cost-effective way to generate leads AND build long-term relationships with people who engage with your commerce business.

If you are an eCommerce business owner, having an EDM is the key to eCommerce success. When you build an email list for your EDM campaign, you get to retain more of the website traffic that you worked so hard to earn. Your email list and EDM campaigns can help to drive repeated traffic back to your website when you provide an incentive to return (either with discounts, valuable content, new product, etc) to your visitors and by directly communicating with them on a regular basis.

Here are some ideas you can use for your EDM to reach out to your customers and drive lead conversions:

  • Latest information on your store’s latest products and updates
  • Reward loyal customers with exclusive offers and discounts
  • “How To” tips and tricks
  • Share links to articles your customers will find interesting
  • Re-engaged with customers who have not shopped in your online store in awhile
  • Special occasion emails such as holidays, birthdays and VIP events

So how can you get more people to subscribe to your newsletter?

1. Include a Subscription Box on Your Home Page


Invite visitors to join your mailing list by asking them to subscribe to your newsletter. You can also incentivise the subscription by giving them a -free ebook or a downloadable report.

2. Promote Your EDM

You can reach out to an even larger audience, both online and offline, when you promote your EDM newsletter on social networking sites, trade shows, or through multimedia advertising.

3. Create a Landing Page

You can design a landing page specially for your EDM to capture leads. You can also add in social networking buttons on the page as a sharing tool. Update your message as often as you need to capture fresh leads.

With time and effort, having an EDM for your eCommerce business will lead to more lead conversions and business revenue. If you need help in creating an effective EDM strategy for your business, talk to us today at [email protected]. Our team of professional and dedicated Digital Marketers would be happy to help you achieve your business goals.