6. The shopping cart
The shopping cart, as most sites would call it, is where all items chosen by the user would be placed. It’s like a summary of what they are going to buy. Make sure that it is fast and easy to navigate. It should show the products that they are going to buy and how much it would be including any fees. It should also have the option to remove any items that they might not want to purchase.
7. Product searching
This is a must for most sites. You should give users the option to quickly search for a product. By simply typing a keyword, they are given a view of the items that relate to that keyword. This way, they wouldn’t have to go through all your pages.
8. Page sharing
Sharing is the easiest way to spread the word online. If users see a product that they want, they may want to share it with their friends and family. The best that you can do is to put different social media icons that makes it easy to spread the word with just a few clicks. In this way, you’re hitting two birds with one stone — user convenience and page sharing.
9. User support features
Your product list isn’t the only thing that your users would want to check. You have to make a great website design to make sure that your users don’t leave your page midway. Make this experience for them the easiest one possible. Here are a few resources that you can add to your site:
- Chatbot — With this chatbot, users can easily ask queries that they may have.
- FAQ page — Similarly, they can check out your frequently asked questions page. You can include information that they may need to know.
- Contact information and social media links — Users may want to contact you and by clearly stating this on your page can make it easier for them to engage with you.
10. Alternative text
One often disregarded website characteristic is alternative text. It’s the little description that replaces photos that do not load. In websites that are photo-heavy, there are cases that they may load slowly or not load at all. This is where your alternative text would kick in. Your users may find this useful. Remember to keep it short and on point.
Take these 10 points and apply them to your website design. May these help you with your customers’ user experience and may it also help your website generate more traffic.
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