Facebook campaigns can be one of the most effective ways to promote your business. With the platform, you can reach a wide array of audience who may or may not know you are. You can showcase your products or services, and you’ll get more and more clients. You might ask why some companies hire a digital marketing agency. With an Internet connection and a Facebook account, you’re all set. Sounds easy, right?
But let us warn you, it’s not as easy as it looks. Being able to execute a successful campaign is actually a complicated thing to do that requires a whole bunch of time, effort and expertise. Read on to know more.
1. It requires much needed expertise and knowledge
Running Facebook campaigns can be very tedious. It requires in depth research on many things such as your target market, what type of ad will mostly likely be relatable to your audience, and the right amount of budget to be used. When you do it on your own, you may miss a few details and end up targeting the wrong people, publishing the wrong kind of ads, or overspending from your allocated budget. We wouldn’t want those things to happen now would we?
2. Responding to enquiries can be such a hassle
Going digital means you have the capacity to cater to more people. This means wider audience who can easily communicate with you through Facebook Messenger. Imagine opening your email and seeing handful of new messages from clients and colleagues. Now, imagine the same situation but with a larger number coming from people you don’t really know—people who may or may not be bogus buyers. While more enquiries mean that your campaign is effective, you have to be warned that it comes with a huge responsibility of dealing with a bunch of deliberate clients.
3. Posting ads isn’t really that easy
If you think posting ads is as easy as your regular way of posting on your personal Facebook account, then you have got it all wrong. Ads have to follow certain requirements such as the amount of text present in the image and the content of the image itself—if it violates any rules set by Facebook. Some of these may be very technical and complicated.
4. Insights can be difficult to understand
The insights feature of Facebook summarizes all the efforts you made for your campaign. However, these numbers shouldn’t just be a validation of the campaign’s failure or success. As a business, you should be able to understand and analyze what these information mean and use it in coming up with the next best steps. Furthermore, this also helps you identify which efforts are working and what aren’t so that you can decide which actions you should stick to and which ones should you drop.
5. You can dedicate your time on much important matters
You are running your business. You handle people, clients, suppliers, and what not. While marketing is an integral part of a business, this is something you can fully entrust to other people who are more expert in the area.
Those are only a few of the many things that can go wrong when you try to do your own campaign efforts. So before you put in a whole lot of your time and effort in executing a Facebook campaign, we suggest thinking twice. Skubbs is a digital marketing agency that has many specialisations among which are social media marketing and SEO marketing. We have specialists who know how to get your business going. Give us a call at +65 67176668 or drop us an email at [email protected] and let’s make technology work for you while you focus on the more important stuff.