ICYMI: Yesterday we discussed on how having an outstanding website can help you to convert website visitors into leads. Now that you’ve got a website covered, how can you convert MORE visitors into leads? How can you keep your customers engaged and ensure they don’t end up on your competitor’s site?
The answer: a landing page.
First thing first, what is a landing page? Landing page is a standalone page that is separated from your website. The common goal and purpose of having a landing page is to convert your website visitors into leads by capturing their information or getting them to take a particular action on your page.
So how can you create a dynamic and powerful landing page that will increase your lead conversions? Here are 5 ways you can do:
1. Work on Your Headline
First impression matter – so does a great headline! The headline is the first thing your visitor see when they visit your landing page so you want to keep them enticed and interested in wanting to learn more. Your headline should be short and concise, and it should answer how your visitors would benefit from your product or service.
2. Simplify Your Content
Keep the content of your landing short and simple, it should also be relevant to its purpose. Make sure your visual focus is on your page’s most important features and remove any distracting links or content – you don’t want to overwhelm your visitors with too much. The simpler your page, the easier it is to get your website visitor to make a decision and take the action you want.
3. Clear Call-To-Action
The way you are able to capture your leads is by focusing on the quality of your Call-To-Action (CTA). The CTA is a section of text or image (usually one that looks like a button) that compels your visitors to take a specific action, such as “Download Now” or “Sign Up”. Your CTA can be placed anywhere on your landing page as long as it is clear and it captures your visitors’ attention instantly.
4. Use Relevant Images / Videos
The right images on your landing page can help to speed up your conversions while the wrong ones only increase bounce rates. Remember to use unique and high quality images that are completely relevant to your landing page message.
As a marketer, you can praise how awesome and amazing your products are – but at the end of the day, consumers want proof. When you have positive testimonials from other customers on your products, visitors will be more convinced to purchase them. Having honest testimonials with your customers’ voice help to foster authenticity, enhance sales effort and increase your conversion rates.
By using the above tips, you can create a landing page that converts your website visitors into leads. Need professional help from the experts? With our proven strategies, our team of Digital Marketers can help you to generate thousands of visitors that truly convert. Talk to us today [email protected]!