In today’s digital landscape, having a website is not enough to get your voice heard unless you have an effective SEO strategy. Well, we all know how vital and important SEO is for your website; so how are you optimizing your website’s online presence.
Although a quality meta description might not directly raise your website’s rankings, it plays an important role in attracting well-qualified traffic – and that’s ultimately what you want your website to achieve for your business, right?
To have your website on the front page of Google’s search engine results is a coveted SEO goal for every new business owners. Landing on the front page of Google helps to open many opportunities for potential leads and sales as 90% of customers would click at least once on the first page results.
Google confirmed a small update to its algorithm in September 27, 2018. This update is a further enhancement to its prior major update dubbed “the Medic update” which affected medical, clinics and health-care related websites.
The online platform serves as an equal ground for all businesses, regardless of its scale, to promote their products and services. Indeed, the digital age has allowed startup companies to be at par with their far more established competitors in terms of advertising and promotion. We’ve touched this topic a couple of times in our previous articles, but we’re saying it again—one of the key activities that a business owner can utilize is search engine optimization or SEO.
Keyword is one of the strategies which you can use to attract strangers and convert them into visitors. With a proper set of focus keywords, you can optimise and improve your primary digital marketing tools such as your website, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Yes, keyword is the main factor to bridge your website and audience together on search engine results. But are you targeting the RIGHT keywords to your audience? After all, it’s not always about attracting visitors to your site but about getting the right kind of audience so you can potentially convert them into sales opportunities.
Back to Basics: What Are Keywords?
Keywords are the words and phrases that best describe the content and topics you write on your website. They are also what web users are searching for on their search engines. With these two combined, they are essentially what connects your website content to your target audience on the web.
To Find the Right Keywords, You Need Keyword Research
To benefit from keywords, you need to know how to find and use them. And to do that, you need to begin with keyword research.
So what is keyword research? It is the practice of finding the terms that people enter into search engines so you can use them for content creation on your website. Keyword research helps you to analyze and understand your customer’s head by finding relevant topics to include in your content strategy. When you know exactly what your customer is looking, you can easily optimize your content to deliver the answers they are looking for. When you get your keywords right, you also get to improve your search engine rankings – which improves your visibility on search engine results which also ultimately leads to more traffic and conversions.
Improve your effectiveness with SEO Tools
To kickstart your keyword research, you need a reliable SEO tool to guide and lead you on the right path. A SEO tool is essential to help you find new opportunities, analyze data effectively and help keep track of how your SEO can be boosted. There are many great SEO tools out there but the ones we would highly recommend are Adword Keyword Planner, AHrefs and SEMRush. These SEO tools are free on some level but are worth investing due to their SEO effectiveness and results efficiency.
Metrics To Consider in Keyword Selection
Now that you got most of the important components covered, the next step you have to take note is the SEO metrics to consider. If you are able to identify and monitor these metrics correctly, you get to increase your chances of getting on the top positions of Google and reap all the benefits.
- Search Volume: Refers to the volume (or number) of searches for a particular keyword in a given timeframe. You definitely want to use rank keywords that people are already looking for on Google.
- Keyword SEO Difficulty: The higher the value your keyword is, the harder it is to compete with others on the market using the same keyword. Therefore, your best chance is to get the lowest number (closest to zero) so you can increase the chances of making your website visible.
- Current Ranking: To locate the current ranking of the keyword you use. If your keyword is within the first ten pages of Google, the chances of getting your website higher on Google search results are even greater.
The knowledge about these actual search terms can help inform and plan your overall marketing strategy. When you have master the art of finding the most effective keywords for your business, you will not only benefit from search engine traffic, you also get to to know your customers better than your competitors.
So if you want your website to deliver optimal results, then you got to fully understand how to research and use the right keywords. Let our team of professional SEO consultants in Singapore and Philippines handle all the work and deliver the best results for you. Speak to us today at [email protected].
You have a quality site promoting your business and services. You are also gaining a lot of online traffic. Well that’s great! But are you able to convert your traffic into leads? You see, when you convert traffic into leads, you get to increase your conversion rates, generate more sales, and ultimately, increase your business revenue. Sounds great, right?
Now the question is, how can you achieve that? Here are some ways you can do to increase your chances of converting traffic into leads:
- Landing Pages
Having a landing page is one of the most effective ways to convert a visitor into a lead. Landing pages are designed to prompt visitors through various calls-to-actions that provide data in exchange for information. This can significantly increase your conversions.
- Calls to Action (CTA)
Incorporating strong calls-to-action (CTA) allow your readers to know exactly what you want them to do next. Tools as small these buttons are powerful enough to make a great impact in your conversion success, so make sure that you make it valuable and persuasive at the same time. Also, you should take note that the placement of your CTA plays a huge part on the number of leads that will be generated from your site.
- Great Content
Using high quality, interesting, and persuasive content is the key to attract web traffic and conversion of leads. After all, our mantra is that content is king. Also, it is worthy to note that using the right keywords is another main factor for higher conversion.
- Customer Reviews
Having customers’ reviews are extremely influential in helping people make decisions on purchasing your products. When users see real reviews from other customers who have already tried your brand, it’s easier for them to believe that you are a reliable and trustworthy business that they can count on. According to a study by Zendesk, 88% of respondents said their buying decisions were greatly influenced by positive and negative reviews.
We hope the above information has been helpful for your next steps in converting your website traffic into leads. If you are not fully confident in doing it on your own, why not leave it to the hands of professionals here at Skubbs? Our team of SEO experts is here to help you. Talk to us today at [email protected] to learn more about our SEO services.
In the digital landscape, Google is king. Over 300 million searches are performed online on their site everyday and over 95% of the web’s traffic driven from their site alone. It’s no wonder why every blog and websites want to be on top rank of the search page results of Google as it is proven to send in a lot of high quality traffic.
So how do you create a website that is highly optimized and Google-friendly? With Google’s constant updates and algorithm changes, it’s important to always stay on top. Here are some of our top tips:
- Keep Your Domain Name and Descriptive Titles Clean and Simple
The first thing that catches a user’s attention is the title of your web page so it’s vital to always write clean and descriptive website titles. Another important element is to have an easy to remember domain name.
- Create Original and High Quality Content
The fresher your content is, the more likely Google it is for Google to index your site and potentially increase your website ranking.
- Improve User Experience
With engaging and valuable content on your site, it’s also important to have a site that is user-friendly and mobile responsive.
- Make Sure Your Website Is Up To Speed
Nobody likes a slow site — not even Google. Upgrade your website’s speed with a fast and reliable web hosting server that fits your budget and get the website ranking your content deserves.
Get your FREE website audit!
A website audit is a complete analysis of your website and it covers the factors that determine your site’s current visibility on search engines. Our team of SEO experts would love to help you improve your business’s website ranking by making sure your website is highly optimized and Google friendly. Contact us today at [email protected] to get your FREE website audit or feel free to speak to us to learn more about our SEO services.
One of the most challenging problems that small business owners faced when they have a new business website is to drive people to their website and gain visibility. So how can they transform and boost their online presence without spending any high costs on marketing and advertising?
Incorporate A Blog to your Website
A great solution to get prospect customers to your website is by starting a blog. Blogging is an influential, powerful and cost-effective tool and it is one of the main factors that drives traffic on the internet. The key in creating a successful blog is to curate and create high quality, entertaining and insightful information that would be helpful for your readers.
Here are 3 great reasons why you should start a blog:
1. Drive Traffic And Convert Them Into Leads
The goal for all websites is to attract more visitors. When you gain more online traffic, you can then convert them into leads and later on if not soon, convert them into sales. Having a blog on your website creates a platform for you to attract visitors and increase your visibility discovered when someone shares your blog article on their social network – this also helps to expose your business to a new audience that may know you yet.
2. Improve Your SEO Rankings
Having a blog can also help to increase your search engine rankings on search engine platforms. This is because whenever you create fresh and meaningful blog content that meets the needs of online searchers, search engines like Google, Yahoo! and Bing reward you by increasing your search engine rankings and online visibility.
3. Create An Online Community
When you create high quality, valuable and useful information to your readers on your blog, you are also strongly establishing yourself as an expert in your field. Having a blog also provides you a channel of communication with your readers and potential customers and this ultimately leads to increase sales conversions and brand presence. You can then turn your blogs into a material that you can send out eDM (electronic Direct Marketing) or most commonly known as email marketing in a form of newsletter so they can catch up on your latest posts and even forward and share it to those they knew the content will be of great use. Have you already integrated a newsletter subscription to your website? If not, we’re here to help!
Creating a business blog takes a lot of time, patience and dedication. But once you get started, you will be able to reap all your results and benefits! Do you need professional help with your website’s blog or are you looking to start one but not sure where to begin? Our dedicated and experienced Digital Marketing Team at Skubbs is here is to help you. Speak to us at [email protected].