In this age, everything has gone digital. Almost everyone has a Facebook account, Instagram stories are uploaded, and Youtube videos are being watched. It’s only vital that your business is online as well. You wouldn’t want to get left behind now, would you? With that, you need a website of your own.  You can go about this in two ways — you hire a web develop or you do it on your own. Don’t know what you should do? Continue reading to get an idea.

Budget

budget

Web developer: You’d have to shell out a considerable amount for their labour just for a basic site. Also, you would have to pay for the domain and hosting. This is considered to be a big factor on hiring web developers because they tend to be expensive. But that’s just how it works. Professionally speaking, you hire help to do work for you. If you want positive outcomes, it would require cash.

DIY: Aside from the domain and hosting, you may also opt for a premium WordPress theme.

Experience

experience

Web developer: No experience needed.

DIY: For this, basic knowledge on coding and understanding on how WordPress works is required. Functions like publishing posts, installing plugins and themes, and the like are something that you should be familiar with.

Template

Template

Web developer: With web developers, you have the freedom to design your own website in any way you want. They would do their best to apply your ideas and concretize them into your own website. It is completely custom-made and it’s from scratch.

DIY: You are limited to the themes that are ready-made by WordPress. There’s around 4,500 free themes available and you got roughly two to five times that number if you’re on premium.

Bonus PDF: 21 Hottest E-Commerce Trends in 2019.
Access it offline anytime. Bring it to team or client meetings!

Functionality

Functionality

Web developer: Like templates, this can be custom-made as well. You can have them build a specific feature for you that would differentiate you from your competition.

DIY: Functionality is provided by WordPress plugins only. There are 10x as much as the free themes to choose from. You want this feature, maybe there’s a plugin for that.

Domain Name and Hosting

Domain and hosting

Web developer: Acquisition and server configuration can simply be done by the web developer for you.

DIY: Whereas with DIY, you have to do it on your own. This means you’ll have to handle DNS management and cPanel setup by yourself among other domain-server related stuff.

Structure

Structure

Web developer: You are not limited to any website structure. You have the freedom to create your own website.

DIY: DIY usually is limited to basic websites because of the limited templates and themes. Though this would not be the case if you know how to tweak the codes yourself.

Time

Time

Web developer: You would have more time to focus on other matters while your hired web developer would do the website for you.

DIY: This can be very tedious and time-consuming on your part, especially when you lack the technical know-how to perform a web developer’s job.

There are so many factors to consider like knowledge, time, budget, and effort you would put into your website. While the website is only partial of what your entire business would be, the others may need more of your time and attention that only you, as a business owner, should spearhead and have the utmost knowledge on. Website development is best given to experts who know what they’re doing. From troubleshooting to getting your designed output, they know what to do.

For web development services from professionals and experts with years of experience, you may contact Skubbs at [email protected] and we’ll be glad to work with you!

Design is one of the most important parts of a website. It’s going to be what your users would be interacting with mostly. They’re going to scroll through your website, navigate through different pages, and click on various links. This is where your website design would be of utmost importance. After reading this, you might want to reevaluate your website design and check for any red flags. Here are a few things that you must give extra attention to when it comes to website design.

1. A sense of security

website security

As an e-commerce site, users are going to be interacting with you to make a purchase. They would browse through your products and services. At the end of it all, they would have to provide valuable information like credit card numbers, addresses, and the like. You want to ensure that you provide a sense of security to them. You want to guarantee them that no malware, identity theft, or distribution of personal information would happen. This can be achieved by making use of SSL and making it known to users that you have in place for security by displaying a reassuring SSL badge somewhere near where the valuable information is needed.

2. Payment processing

payment process

After searching your website and have chosen what to buy, they would now have to process their orders. One of the most important and ** part of this process is the payment. You have to give the users different options on how they would like to pay you. For instance, some would most likely prefer to use their credit and debit cards. While there are also others that prefer to use Paypal because they find it more secure. There are also some who prefer to pay via cash.

3. The shipping

shipping option

Okay so after choosing the product they want and processing their payment, they would then proceed to the shipping portion of their shopping experience. Shipping is very ideal for users because it’s one of the things that makes e-commerce convenient. While this is convenient for them, this may be a bit tricky on your side. You would have to work with third parties. Errors will be made and these errors could eventually give a bad impression on your business’ image. Your website design needs to tell the users how the shipping process is going. Has the order been set? Has the products been delivered? Are they on their way? Where is it now? Most users, excited and all of their new items, want to be updated on where their packages are.

4. Product reviews

product reviews

This portion can go about in two ways — before the purchase and after the purchase. Before the purchase, most users would want to look at reviews given by other users to know what they’re getting at. They want to guarantee themselves a good product. After the purchase, they would want to give out reviews themselves. Most of the time, this doesn’t just include the product, but also their entire experience. Was it easy to process? How fast was it shipped? Does it look like how it does online? While this may be risky because you may receive negative comments, this could also be a learning experience on your part while, at the same time, you are establishing trust with the users by being open to criticism and reviews.

💡 Idea:

You can use a a star rating system to make it easier for users to view and review.

5. Navigation

navigation

Easy navigation is important to all users. They wouldn’t want to spend a lot of time looking for a section of your site. It should be in plain sight, easily seen, perhaps in the header of your page. It should be quick to access and doesn’t require a lot of clicking and going through many pages.

You may also want to use a filter that users can use. For example, if the user wants to look for the cheapest item, you can add a filter that categorizes the products from cheapest to highest. Or if they want items just for men, you can add that too.

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Are you wondering whether a landing page is necessary for your business? For many people, the homepage is sufficient for providing information about their company. However, you need to understand that the homepage is not able to address the client needs or the questions they have about your products.

Read more

Design trends come and go, and every year has its defining trends. A few years ago it was parallax scroll. Before that, rotating homepage banners were a must have for every website, regardless of whether or not they were helpful in communicating the brand’s message.

There are a handful of trends we’ve seen taking root in 2017 or being carried over from last year. Long and infinite-scroll is still popular for content-heavy sites, and grid layouts are going strong. Some web design trends are more appealing than others, though, and there are certainly some trends we would be fine parting with this year. Here is a short list of some of the best and worst of the design trends we’ve seen in 2017.

BEST – Bold typography

Bold typography is making a big splash this year. You can find it everywhere — from graphic t-shirts, to home decor, to book cover design, and of course web design. Bold typography is visually-arresting — in some cases even more so than a compelling image would be. An interesting font rendered against an abstract or plain background will draw the eye right to it.

Bold typography also helps communicate a message loud and clear, which is an effective way to define brand personality and appeal. Below, Lush uses their trademark typography to define each of their product category pages.

WORST – Desktop hamburgers

R+Co (shown above) might have great bold typography, but they also have a desktop “hamburger menu”, which is one recent design trend we’re less thrilled about.

Hamburger menus make total sense on mobile, where space for a horizontal navigation is very limited and any static navigation menu would render the rest of the content on the page inaccessible. But the same problem does not exist on desktop, which means that the hamburger menu isn’t a necessity, it’s a design whim — and one that doesn’t make a whole lot of sense for the user. The goal of the homepage is to get the user where they want to go as quickly as possible. The hamburger menu, when executed on desktop, doesn’t support this goal.

BEST – Cinemagraphs

Our eyes are naturally drawn to movement, but overwhelming users with movement on a homepage can end up being more chaotic than compelling. That’s what makes cinemagraphs and short looped videos such a great choice. They can help capture a user’s attention, while also conveying something meaningful — such as how people use a product or service. Demonstrating a use case helps the user connect with the product by allowing them to project themselves into a situation and making them see how the product fits into their lives.

Toggl time tracking home page promo video from Toggl Team on Vimeo.

WORST – Extreme minimalism

Minimalism has been a trend in the design world for a few years now. Its influence can be seen in clothing design, interior design, and in web design as well. There’s nothing wrong with minimalist web design when it makes sense. For a company with a simple mission, purpose, or product offering and a minimalist aesthetic, it can be an effective choice. But when so many brands jump on the bandwagon that every website begins to blur together in a haze of plain white backgrounds, grey text, and a single black and white image, the trend may have gone a bit too far.

We’re happy to see bolder palettes and layouts popping up this year, because there is such a thing as too much minimalism.

BEST – Custom illustrations

Stock photography is falling way out of favor with design-forward companies. Stock images are usually stiff, awkward, or downright ridiculous, so it makes sense that companies are moving toward more personalized visuals. Included in that movement is the increased use of custom illustrations. We love this trend because illustration is a great way to bring personality, whimsy, and charm to a brand’s website. It can make a website more memorable, and a brand easier to connect with.

Trends, by definition, come and go. Some of them stand the test of time to become design norms. Others make us look back and cringe inwardly or laugh out loud. Only you can say for sure if following a certain trend makes sense for your brand. Some trends may work well for you, while others will just fall flat. Web design is personal — so monitor the trends and learn from others, but don’t follow along just because it’s what everyone else seems to be doing.