Are you wondering whether a landing page is necessary for your business? For many people, the homepage is sufficient for providing information about their company. However, you need to understand that the homepage is not able to address the client needs or the questions they have about your products.
The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks.
Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions.
Digital marketers know the power of email marketing to deliver results at lower costs than most other channels. But because most of us have been doing email marketing for so long, it can be difficult, at times, to drum up inspiration for new ideas. Over time campaigns become flat, content gets stale, and email performance begins to suffer. In order to keep that from happening, you must constantly innovate and evolve. To help get the wheels turning, here are 10 ideas to inspire or improve your next email marketing campaign.