Ser Seng Herbs Turtle Restaurant is a decades-old, family-owned restaurant, serving authentic herbal soups such as steam turtle at Tai Thong Crescent.
Their main offering was quite an unusual product to market. The place typically attracts old-time fans, ranging from old adults to the elderlies, but rarely the younger market. Furthermore, they had minimal online presence and hadn’t established their branding during that time yet. When the owners of Ser Seng came to Skubbs, their objective was to gain a new market segment. They wanted to be at par with their competitors by gaining market share from the younger-aged sector.