Let’s say you’ve kicked off the birth of your business and you’ve successfully run it for its first few months. What happens next? How do you make sure it doesn’t die? How do you go up the stairs of progress? Here are a few tips on how you can sustain your business’ growth.

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So you’ve surpassed the startup phase of your business. Great job! It definitely isn’t an easy feat—you should give yourself a tap on the back. Now that you’ve kickstarted your business, you should know that the journey is actually just about to really begin. If you thought that starting your business was tough, then this is completely a whole other thing. However, being in the know will help you prepare for what you’re about to face.

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It has been said and proven than 9 out of 10 startups are doomed to fail. Harsh and cold as it is, but a dose of reality like this gives us all the more reason to try harder. Starting a business is like a walk in a park—Jurassic Park. You’re already lucky if you survive the first few months. And if you do, expect that it will just keep on getting difficult as you further on this journey of being a startupreneur.

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More than anybody else, us entrepreneurs know that time is of the essence. Every single minute is valuable, every second is an opportunity to make or break our businesses. As the head of our organisations, we need to learn how to manage our time wisely. However, this is often easier said than done. Maximising time at work while trying to maintain an ample amount of personal time to ourselves is not exactly a walk in the park.

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In our previous article, we discussed about how important it is to know and understand your specific target market if you want to create an effective marketing strategy. We also discussed briefly about the 2 main types of buyers—the impulsive ones and the deliberate ones.

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The key ingredient of a winning marketing strategy is identifying the specific target market of your campaign. Who are your prospect customers and what specific habits do they possess that might affect the way they behave towards your marketing efforts?

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ICYMI: Yesterday we discussed on how having an outstanding website can help you to convert website visitors into leads. Now that you’ve got a website covered, how can you convert MORE visitors into leads? How can you keep your customers engaged and ensure they don’t end up on your competitor’s site?

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In our first part of our Big Rock content, we shared how Digital Marketing tools such as; keywords, blog, social media and newsletter can help you to attract strangers into visitors on your website. In our second part this week, we will be sharing the tools you can use to convert these visitors, which you have successfully attracted, into leads.

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Last week, we shared our ACCE by Skubbs methodology in which we deep dived and discussed about how using different Digital Marketing tools; keywords, social media and blogs – can help you to attract your website’s strangers to become long-time visitors. Today, in our last part of our Big Rock’s “Attract” series, we will be talking about how having an email newsletter is another great digital marketing tool which you should definitely include to help attract strangers to visitors.

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ACCE by Skubbs is a methodology formulated by our expert in-house digital marketers. This customized strategy was derived from our team’s accumulated years of professional experience, backed up by a proven track record in working with various B2B, B2C, and hybrid businesses across different industries.

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