As a business needing to attract customers coming from the online world, one of the most crucial things to do is to add or claim your business listings online. Then, you have to make sure that the information of your business online is correct so customers can get to you for enquiries.

A good place to start doing this is with Google My Business which grants a spot on Google Maps and Google’s Knowledge Graph for companies in local-related queries in Search. Even better, it is a free service that does just that!

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In venturing your business online, the most important source of information of how your business is going are insights. Depending on the platform that you’re on, it all varies. Being on Facebook, you can consider the number of likes, shares, and comments that your posts get. You may also consider the organic reach that your posts achieve. If you’re on Instagram, details just change a bit. You can see how many people like your posts, how many profile visits you have garnered, and the like.

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Putting your business on Facebook and Instagram is a great way to grow your business. By allowing your brand to reach its target audience easily and efficiently, you have higher chances of closing more sales. The best thing about these platforms is that they are business friendly. The team have been continuously adding more and more features to ensure that Facebook and Instagram cater to the needs of both businesses and users. In order to for us business owners to leverage on these advantages though, we need to shell out some money. We understand that you may be having second thoughts, that’s why we put together this article—a list of actionable tips on how to avoid wasting money on ads that do not work.

To start of, let’s identify some of the reasons first why an ad campaign may be ineffective. Read more

Over the years, we have seen digital marketing become a necessary activity for business owners. No wonder—statistics show that there are over 4 billion Internet users in the world now. This is huge! If you are a businessman who plans to go big and succeed, utilising this platform is the easiest and most efficient way to do that.

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In order to succeed in your digital venture, you got to have a team completely dedicated to it. Sure, you can do it by yourself, but without enough time and knowledge, your efforts could still flop. DIY-ing your campaigns can be a bad idea, and we suggest that you don’t do it. As industry expects, we highly recommend that you look for a digital marketing agency who can work with you and assign a dedicated team that will handle your online accounts. This will enable you to rest assured that all your advertising budget will yield a good return on investment.

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Business owners are humans as well. And as on, it is inevitable that they make mistakes. While this true, we still can’t take away the fact that most often than not, these mistakes costs an awful lot of money. So before we settle with charging it to experience, we’re already giving you a heads up.

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One of the most effective social media platforms for marketing today is Facebook. Who can argue with that when it has over 2.2 billion active monthly users all over the globe, backed up by a solid user engagement? We truly are now in the Era of Facebook. And with the unceasing growth of mobile device usage and continuous enhancement of technology, we don’t see this trend going anywhere but up.

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Using Facebook for your business is one of the wisest digital advertising decisions you will ever make. It is one of the most effective ways to reach potential customers, retain those who already patronize your product or service, and retarget those you may have lost along the process. Perhaps, the number one reason for starting up a business is to earn money. With Facebook, you can definitely do that. But the question here now is, how? How do reach your business’ maximum profit potential with the use of Facebook?

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Facebook campaigns can be one of the most effective ways to promote your business. With the platform, you can reach a wide array of audience who may or may not know you are. You can showcase your products or services, and you’ll get more and more clients. You might ask why some companies hire a digital marketing agency. With an Internet connection and a Facebook account, you’re all set. Sounds easy, right?

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Is there an opening in your company? Do you need additional talent to join your team? Have you tried all those job sites but it seems that you still can’t get the best fitting applicant? Don’t get frustrated, because lucky for you, Facebook is yet again making life convenient for all of us business owners.

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