Last week in our Big Rock series, we shared how having a strong Social Media presence is a great way to engage with your customers and turn them into happy advocates of your brand. Today, we will be sharing how having an effective loyalty program as part of your Social Media Marketing plan can boost your business’s results, increase user engagement and turn your followers into brand ambassadors!

In today’s cutting edge digital era, having a loyalty program on your social media platform is a driving force for any business to increase their online presence. Launching a loyalty program online is a terrific way to boost your social traffic, reward your most engaged fans while also gaining valuable insights on your audience. Through a combinations of rewards for social actions, social promotion and analytics, you can find success by engaging with your customers more than ever before!

There are many interesting and creative ways to kickstart a loyalty program as part of your Social Media strategy. Here are some ideas for you to begin:

1. Online contests
2. Giveaways
3. Interactive online polls

So, how can you leverage loyalty programs into your Social Media strategy? Here are our top 3 tips:

1. The power of hashtags
When launching a loyalty program online, one of the best way to reach your target audience and amplify your content is with the power of hashtags. You can start a conversation simply by imposing a question and adding relevant hashtags that best resonates with your content and brand. Using this method not only helps you to figure out who your customer base is, it also allows you to tailor the type of content your customers are most interested in.

2. Incorporate Social Media actions 
With so many users on social media, giving your customers the option to earn rewards for any social actions they perform on a regular basis is a great way to drive social traffic and build strong customer loyalty. Some examples would be:

  • Liking your brand pages on social media
  • Referring new friends to sign up
  • Writing a review
  • Subscribing to your Newsletter
  • Sharing your Facebook post

By doing this, you increase the likelihood of your customers participating in your program  while achieving higher engagement rates, too! This in turn also increase the chances of your brand being shared across your customers’ social media networks which can result in a global exposure for your brand. By finding ways to integrate popular platforms into your rewards program, it will help create a more engaging experience for your customers while also getting more exposure for your brand!

3. Amplify buzz around your rewards program
The very first thing you can do on social media is build awareness for your loyalty program, targeting  both new and existing customers. Every single time you introduce a new reward, feature a piece of content that’s related to your loyalty program, make sure you are sharing it across on your social media channels.

Having a loyalty program gives your business a chance to win customer loyalty through interaction and engagement without having you to spend any costs.

Do you want to build stronger relationships with your social media followers but not sure how to launch a loyalty program as part as your Social Media Marketing strategy? Let our team of professional Social Media Marketing specialists handle all the technical work and deliver the results to you.

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