Although a quality meta description might not directly raise your website’s rankings, it plays an important role in attracting well-qualified traffic – and that’s ultimately what you want your website to achieve for your business, right?

The role of meta description and title tags is to inform search engines and users what your website is all about. They describe the content on every page of your website and explain how it is related to a user’s search query.

If you are still not sure of what meta is all about and how to incorporate them onto your SEO, here are 5 quick and easy tips that will help you:

  • Page Title: Your page title entry is shown in search engine listings and it should include your target search phrase. Also, the title copy, for maximum readability, should be less than 70 characters.
  • Meta Description Tag: A meta description, like page title, should be optimized for your target search phrase and, for better display, it should be no longer than 160 characters. Your meta description tag is where you put the page summary or introductory texts that entice search viewers to click-through.

Uncover the remaining 3 tips by downloading our FREE Skubbs SEO checklist to get your head start with Meta Optimisation: /free-download-seo-checklist/

Optimization doesn’t end once you’ve developed a website and put the pages in place. Meta descriptions and title tags are important elements for gaining user engagement and getting users to click through your website. They also play an important role to your website’s SEO performance.

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