Over the years, we have seen digital marketing become a necessary activity for business owners. No wonder—statistics show that there are over 4 billion Internet users in the world now. This is huge! If you are a businessman who plans to go big and succeed, utilising this platform is the easiest and most efficient way to do that.
In this article, we’re going to talk about the most significant digital marketing activities and how it will help you conquer the ever stiffening competition today. Let’s divide it into two categories: social media marketing and search engine marketing.
SOCIAL MEDIA MARKETING
Human beings have never been so connected than today. According to Sprout Social, Facebook alone has over 1 billion active users daily. That’s a huge chunk of the world’s total population! So just imagine how powerful social media platforms are in helping your brand extend to its target audience. Whether it be brand awareness, online branding, or increase in traffic, social media is truly an awesome way to reach your objectives. With that being said, here are few more things you need to learn to help you get started!
- Social Media Optimization (SMO)
The best thing about social media is that you need not spend an awful lot of money to get going. However, you need to dedicate a huge amount of time and effort in order to execute your strategy successfully.
Social media optimization includes posting valuable content regularly. It’s not as simple as it sounds though. But do it right and it can really help out in reaching your target customers. More than just posting as much as you can, you have to ensure than your messaging will truly resonate to the people you want to talk to.
Social media optimization also includes engaging with your audience by replying to comments, reviews, and messages. As a startup business, this is one of the most significant steps in order to close more sales. Good thing social media platforms paved the way to interaction between brands and users.
- Social Media Ads (SMA)
Unfortunately, the changes in algorithm of major social media networks like Facebook and Instagram have caused a decline in organic reach. This is where social media advertising comes in. It will ensure that your business will really be able to reach your objectives through audience targeting.
As an owner of a startup business, you may be having seconds thoughts in allocating additional budget for this. We completely understand. But allow us to put your worries to rest. The good thing about social media advertising is that the results are measurable. You have the capacity to see if your spendings are actually paying off. From cost-per-action to actual conversions, these can all be tracked when you choose to advertise through social media.
SEARCH ENGINE MARKETING
Since 2012, Google has stopped divulging data on the number of searches they have been receiving. But industry leaders such as Google Zeitgeist suggest that there are billion of queries made on a daily basis. Even though figures vary from one report to another, we still can’t take away the fact that these figures make search engine one of the most effective platforms to market on. Especially helpful for startup companies, search engine marketing allows businesses of all sizes to be at par with their competitors. I doesn’t matter how small you are, the right SEM strategy will get you at the top of search engine.
- Search Engine Optimization (SEO)
SEO focuses on growing visibility in organic or non-paid search engine results. With the goal of improving ranking and increasing traffic to one’s website, this marketing activity covers the technical and creative elements of search engine marketing to improve ranking. Just like social media marketing, SEO has many facets and may most often than not require the help of a specialist. A few of these aspects are link building and developing SEO content. But to put it simply, it’s all a matter of making sure that your website is structured in a way that both the search engine and the users will easily understand.
- Paid Search Advertising (PSA)
If search engine optimization is effective, why should you still spend your money on paid advertisements? Paid search marketing is advertising through the sponsored listings of a search engine. Why does it matter? Because doing this will allow you to be at the top most of a search engine page, giving you better opportunities to gain higher click-through-rates. Again, the good thing about this is that it’s easy to track your return on investment.
So there you have it—four must-do marketing activities to ensure the success of your business! If you have any questions regarding any of these, feel free to drop us a message at [email protected] and let’s make technology work for you!
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