The online platform serves as an equal ground for all businesses, regardless of its scale, to promote their products and services. Indeed, the digital age has allowed startup companies to be at par with their far more established competitors in terms of advertising and promotion. We’ve touched this topic a couple of times in our previous articles, but we’re saying it again—one of the key activities that a business owner can utilize is search engine optimization or SEO.
As a business owner, you might ask yourself, “what can I do today to help improve my rankings?” Lucky for you, we have listed not just 10 but 13 things you can do to kickstart your SEO efforts.
1. Focus on what you are offering to your customers
Pinpoint the value you are offering. What can the prospect customers get from your business? By doing this, it will be easier for you to create content and choose target keywords that are most suitable for your SEO endeavours. It also creates a path for your customers on how they will find your business.
2. Fix your technical SEO issues
Good content is great. Eye-catching media, graphics, colours, and font are also a big plus. These are only a few of the essentials your website must have. However, one must not forget to go technical when making sure your website is SEO-ready. Establish a sturdy foundation before anything else such as the speed on how your page loads. Because let’s be honest, who has the time and patience to wait for a website to load? Also, this includes ensuring that you do not duplicate any of your content, all links are not broken, and each one leads to the correct pages.
3. Optimize your pages
Page optimization is putting out quality content that lowkey sneaks in your focus keywords. Furthermore, you have to pay attention to your titles and meta descriptions, making sure that they too are of quality and contains keywords that users will deem useful for their search. You might also want to optimize these areas for higher click-through rates (CTR), as they are the ones parsed from your website and used in search engine listings. The more enticing and relevant the texts are, the higher the likelihood of the searchers to click through to your page.
4. Be natural in adding keywords
The beauty of SEO is being able to wedge a keyword in a sentence without the keyword seeming off or out of place. It is recommended that you put in place a keyword without jeopardizing your content. You have to make an effort to seem completely natural. Don’t oversell or overdo it. SEO is a matter of making sure that your website is not just structured in a way that the search engine will understand, but also making it valuable for the readers.
5. Check out Google My Business
If you haven’t used Google My Business yet, then we suggest that you do now. It’s very easy to update and it can create big impact on your SEO efforts, especially if you have a brick and mortar business. The best part about it is that it’s free! To optimize it, you have to make sure that you are in the correct category of your business. One of the functions that you can use is its questions and answers feature. By staying on top of these, users can get more details about you in a snap.
6. Learn more about your competitors
Aside from focusing on your business, it’s also vital in this industry to check up on your competition. It’s a wise move to know about what they are doing, how they are doing it, and if these efforts are effective. Furthermore, other information you may check up on are what their current rankings are, how their website is structured, and the quality of their backlink profiles. Look for their weaknesses and something they may have missed or done incorrectly. From there, you can come up with a strategy that will make you the better option.
7. Get links from websites in your local area
An often overlooked move that business owners do is getting links to your website, especially coming from businesses just around the area. This helps improve your ranking, believe it or not. When you receive more traffic from these linking opportunities, there are more chances that you will receive quality leads that can possibly convert as customers. Think of it as a PR effort when you spread the word about your business.
8. Add Schema markup
Schema markup is a code that is put on your website to help search engines provide snippets of useful information about you to the users. These information includes components such as your address, business hours, phone number, and ratings.
9. Make use of reviews
Are you the type of person who would check the reviews of a movie first before watching it? Or do you ask your friends if they liked this new meal of your favourite restaurant? People nowadays often look up reviews first before trying out a product or service. Reviews are one of the leading local search ranking factors in 2017. At the same time, when you receive feedback from your customers, you not only improve your conversions, at the same time, you are also informed about how well you are doing in terms of your service.
10. Cater more to the eyes
Websites usually provide not only words but also images and videos. This is a great move to be ahead of the competition. It also gives the eyes a chance to rest and see something different for a change. Plus, with the advent of social media, these digital assets can be your way to gain social citations.
11. Try Paid Search Advertising
A quarter of the activities businesses need to do is SEO, while another quarter is paid search advertising (PSA). Since SEO may take a while before results kick in, you can try giving it a headstart. PSA is a great way to show the leads the front entrance. Organic results are great but a little paid help is also useful.
12. Have a link-worthy site
Visits from users are earned. You have to make sure that your website is worthy of these visits. The same thing goes with being link-worthy. Instead of having “click here”, why not input the title keyword as is? “Click here” has no search engine value while title keywords help improve your search engine ranking. Ultimately, produce high quality and link-worthy contents for they help generate natural backlinks and regular visits.
13. Use alt tags
When you are using images, make sure to use alt attributes. These will serve as the alternative text description if the image cannot be displayed. Utilizing this will help search engines and users understand the visuals on your page especially when viewed on text-only browsers or screen readers.
There you have it! With these 13 SEO hacks, productivity and results are bound to come your way. SEO shouldn’t be done just once. There’s a reason why it’s called optimization because it involves improvement over time. For the best SEO quality service, you may contact Skubbs at [email protected] and let’s make technology work for you!